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June 26

Savings & Overtime Fund First Buy-to-Let

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A growing number of Britons are showing a strong desire to enter the property investment market, with many first-time buyers adopting creative financial strategies to purchase their first buy-to-let (BTL) property.

According to a study commissioned by Market Financial Solutions and conducted by the research firm Opinium, a substantial portion of the UK adult population is setting their sights on becoming landlords. The survey gathered responses from 2,000 adults, ensuring a nationally representative sample.

The results revealed that one in three people in the UK – roughly 33% – expressed a desire to own a BTL property in the future. This ambition appears even stronger among the younger generation, with 54% of 18 to 34-year-olds stating they hope to invest in rental property.

This generational interest signals a shift in priorities, where property is seen not only as a place to live but increasingly as a means of generating income and securing long-term financial stability.

To make this goal a reality, many aspiring landlords are taking concrete steps. More than half – 52% – said they are saving money regularly each month, showing a strong sense of financial discipline and future planning.

Another significant portion, 44%, reported that they are working additional hours or have done so previously to boost their earnings. This indicates a willingness to make short-term sacrifices for longer-term property goals.

In addition to saving and working longer hours, many are making changes to their living arrangements to reduce expenses. Approximately one-third (33%) of those looking to buy a BTL property said they are living with family or friends to cut back on rental or mortgage costs.

A notable 30% also said they have asked or would consider asking their family members for financial assistance to help them purchase a rental property. This reflects how important family support remains in helping young people get onto the property ladder.

Interestingly, the study also found that some potential landlords are prioritising investment over homeownership. About 24% of aspiring BTL investors who do not currently own a home said they would consider purchasing a rental property before buying a residence for themselves.

This approach, while unconventional, highlights a growing trend of treating property first and foremost as an investment vehicle rather than a personal milestone.

Paresh Raja, CEO of Market Financial Solutions, commented on the findings, noting that despite the rising cost of property over the past few decades, millions of people still see real estate as a reliable way to generate income and build wealth.

However, Raja acknowledged that today’s BTL market presents more obstacles than in the past. He explained that it is now far more difficult for first-time investors to build a property portfolio than it was 20 or 30 years ago due to inflated prices and tighter lending rules.

He also pointed out one of the key challenges faced by first-time BTL buyers: securing a mortgage. Raja noted that some lenders may hesitate to approve loans for those looking to purchase a rental property before buying a primary home, as there may be concerns about whether the property will genuinely be let out.

Because of these concerns, it’s not uncommon for mortgage providers to request additional evidence or impose stricter conditions. This is where mortgage brokers play a crucial role, according to Raja, by helping match borrowers with lenders who are more willing to support new entrants to the market.

In summary, the study offers a clear view of how aspiring landlords in the UK are working hard to achieve their goals. From saving and working longer hours, to leaning on family or choosing property investment before homeownership, their determination is driving them to adapt in a market that has become increasingly competitive and complex.


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Savings & Overtime Fund First Buy-to-Let


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